January 6, 2009, Kumho Tire said it would participate in the official known as the "extreme sport" of the Dakar Rally, the British wave of music to provide the team NEMESIS tires. NEMESIS change from the top Land Rover Range Rover Sport off-road vehicles, special car for the Dakar Rally.

2009 Dakar Rally starts and ends in Argentina, Buenos Aires Aspen, via Chile, the competition schedule for the January 3 to January 18, lasted 15 days, a total of more than 530 teams participate in the competition, the total travel up to 9,574 KM. Dakar Rally racing is challenging the limits of human movement, it's high mortality rates due to players being called the "dance with death match." Last year, scheduled for opening in Lisbon, Portugal, the Dakar Rally, the opening on the eve of security caused by terrorist incidents and other problems for the first time forced to cancel the game. 2009 Dakar Rally as the first grand motor sports, has received worldwide attention.

The Kumho tires provided for the Dakar Rally, is in the wet and dry land, sand dunes and mud can play on the highest performance SUV tire series ROADVENTURE, self-confidence with Kumho Tires excellent quality and ROADVENTURE wave performance can help music team will maximize the advantages. Last year, the British BBC have also introduced ROADVENTURE, it has participated in the rally while the other has been widely praised.

Well-known international brands Kumho tires before taking part in the Dakar Rally, in a number of world-class cross-country rally events do well. 1992 and has been involved in off-road rally in 2000, successfully completed over 10,000 km of all race, and won success; in 2007 with the French SMG team is co-winner of the excellent results obtained SOLOCLASS.

Kumho Tire Zheng product development executive, said: "The Dakar Rally tires are accumulated over the years developed technical strength for the first time Dakar-specific 18-inch tires, such as winning in this game excellent results, Kumho tire's global competitiveness will be further increased. "